Craft Brewers Conference
Location: Las Vegas
Size: 20′ x 30′
Boelter participates in all aspects of the restaurant supply, hospitality, and beverage industries. From designing commercial kitchens to delivering barware supplies; installing food service equipment to staging the perfect tabletop – their full spectrum of services and products allow them to bring inspiration to the table.
• Brew Expo is the largest trade show in the craft brewing industry
• Only industry event that serves brew pubs, breweries, and wholesalers
• Wide range of brewing professionals including key decision makers
The approach we took to enhance Boelter’s overall brand presence was to use large, prominent architecture to make Boelter distinctive and towering from a distance to wandering attendees and supplemented the booth with brand imagery to define the tone of who Boelter is. Additionally, we wanted to showcase Boelter’s full portfolio of products. We did this by prominently displaying the more premium and popular products via aisle shelving and peg boards, which ensured trade show attendee visibility. Ideally, the attendee would be drawn in and then greeted by a Boelter associate. This would begin a conversation regarding products, services, and developing a potential business relationship.