CED
Las Vegas
Size: 20′ x 30′

PERFORMANCE. INNOVATION. POWER. PASSION FOR TECHNOLOGY. COMMITMENT TO QUALITY.Schumacher Electric offers many energy-efficient products recognizing the importance of supporting long-term ecological balance. Since 1947, Schumacher Electric has been leading change and driving performance to exceed its customers’ expectations. Engineered patent-pending technologies and award-winning marketing makes Schumacher the brand of choice. Schumacher’s legacy is its commitment to quality and exceptional customer service. Schumacher brings experience, innovation and excellence to the next generation of battery maintenance… the #1 name in battery chargers around the world.

The Opportunity

• AAPEX (Automotive Aftermarket Products Expo) is a premier global events representing $328 billion global aftermarket auto parts industry
• Over 44,000 networking opportunities
• Ability to showcase connectivity products in addition to automotive products

The Objective

• Gain more brand recognition and awareness being the #1 name in battery chargers around the world
• Tell Schumacher Electric’s company heritage story with the celebration of Schumacher Electric’s 70th anniversary
• Show attendees that they are leading with experience, innovation and excellence to the next generation of battery maintenance

The Strategy

After 70 years in business Schumacher wanted to do something big and different for their 70 year celebration at CES. We proposed large towers and directing big emphasis on the products by having them displayed in glass cases giving the products a higher level of importance. This would give Schumacher a concept to really drive the product presence along with great brand photography to display and promote their milestone in business along with their products.