Synymata is a masked electronic DJ-producer who uses upbeat and bright melodic elements to express his personal style of the high and low points in electronic music. The overall objective of this personal brand was to capture a futuristic and emotional mark that would be bold, easily visible on stage, posters, merchandise, etc. I used simple shapes and round corners to create an icon to still express the mask and the music. The circles breaking up the bottom of the letters and around the icon idea was drawn from the idea of sound patterns rising and dropping.